GoTasty vs Owner.com
Owner.com and GoTasty both give an independent restaurant its own ordering website, a branded app and automated marketing, set up for you. They differ in what each order costs, who pays it, and how you take payments at the counter.
Published · Updated
Which is better for my restaurant, GoTasty or Owner.com?
Both are good fits for an independent that wants direct orders instead of marketplace commissions. Owner.com is $249/month plus a 5% restaurant fee per order, or $499/month with no restaurant fee, and on both plans its guests pay a 5% order support fee (as of October 2026); its branded app is included on both. GoTasty is $199/month (website) or $399/month (website and your own app) plus a 1% platform fee and card processing, with no fee added to the customer’s order, Tap-to-Pay on your phone for the counter, and loyalty you can shape. Choose Owner.com if you want the app at the lower monthly price and are fine with the guest fee; choose GoTasty for lower per-order costs, a phone-based checkout and more control over rewards.
Feature-by-Feature Comparison
Owner.com figures are from its own pricing, product and help pages, checked October 2026. GoTasty figures are from our pricing page as of October 2026.
| Feature | GoTasty | Owner.com |
|---|---|---|
| Fees (as of October 2026) | ||
| Monthly price | $199/mo Starter or $399/mo Pro ($159 or $319 billed annually); Enterprise custom | $249/mo (Flexible) or $499/mo (Flat Rate); special rates for multi-location |
| Per-order fees | 1% platform fee on orders + card processing; no marketplace commissions and no service fee added to the customer’s order | Flexible: 5% restaurant fee per order; Flat Rate: none. On both plans guests pay a 5% “order support fee” |
| Online card processing | 2.9% + $0.30 (Stripe) | 2.9% + $0.30 online; in-store rates not published |
| Setup | No setup fee; done for you | Setup and migration listed as included |
| Contract | Month-to-month, cancel anytime | Month-to-month, no cancellation fee |
| Ordering & App | ||
| Branded iOS and Android app | Your own iOS and Android app on Pro ($399/mo); Starter has the branded website | Branded iOS and Android app included at no extra charge |
| Delivery | Your own delivery, fulfilled by Uber Direct drivers at a flat fee | Third-party drivers (Uber, DoorDash) at cost, about $7 per delivery, or your own drivers |
| In-person payments | Tap-to-Pay on the phone you already have; no card reader to buy. Works alongside Square or Clover | Owner POS with a card reader; POS pricing by quote |
| Growth Tools | ||
| Loyalty program | Included: points, rewards, birthdays; tiers and social rewards on Pro | Included; 10 points per $1 at a fixed rate, and points expire after 6 months |
| Email and SMS marketing | SMS marketing included (500 contacts on Starter, 5,000 on Pro) | Automated email and SMS campaigns included |
The Key Differences
What a $30 order costs, and who pays it
On Owner.com’s Flexible plan, a $30 order carries a $1.50 restaurant fee, and the guest pays another $1.50 order support fee on either plan. On GoTasty, the platform fee is $0.30 and nothing is added to the guest’s bill; card processing is about the same on both (2.9% + $0.30 online).
Taking payment at the counter
Owner.com’s in-store checkout is its own POS, with a card reader, cash drawer and guest-facing tablet, priced by quote. GoTasty’s Tap-to-Pay turns the phone you already have into the checkout for contactless cards, Apple Pay and Google Pay, and works next to Square or Clover if you keep them.
Rewards you can shape
Owner.com’s loyalty program earns 10 points per $1 at a rate you can’t change, and points expire after 6 months. GoTasty’s loyalty lets you choose the rewards, adds birthday treats, and on Pro adds tiers and points for posting about you on Instagram or TikTok.
Both do the marketing for you
This is where the two are closest. Owner.com handles SEO and sends automated email and text campaigns. GoTasty sets up and maintains your Google Business Profile, publishes your menu for AI search, runs referrals and social rewards, and sends automated texts.
When to Use Each Platform
Use GoTasty When...
- You want to keep per-order costs at 1% with no fee on the customer’s bill
- You want to take cards on your phone, with no POS hardware
- You want to choose your own loyalty rewards
- You run a café, cart or truck as well as (or instead of) a restaurant
- You only need a branded website to start, at Starter pricing
Choose Owner.com When...
- You want the branded app included at the lowest monthly price
- You’re comfortable with guests paying a 5% order support fee
- You want Owner’s own POS for the counter
- You value 24/7 phone support
Pro tip: Whichever you pick, put the ordering link on your Google Business Profile and in your Instagram bio: so the people who find you there can order direct.
Frequently asked questions
How much does Owner.com cost?
As of October 2026, Owner.com publishes two plans: Flexible at $249/month plus a 5% restaurant fee per order, and Flat Rate at $499/month with no restaurant fee. On both, guests pay a 5% order support fee, and online card processing is 2.9% + $0.30.
Does Owner.com charge customers a fee?
Yes. Owner.com’s pricing page says that on both plans guests pay a 5% order support fee that covers fulfillment and customer service. GoTasty doesn’t add a service fee to the customer’s order.
Do both include a branded app?
Yes. Owner.com includes a branded iOS and Android app on both plans. GoTasty includes your own iOS and Android app on the Pro plan ($399/month); Starter ($199/month) includes the branded ordering website.
Is there a contract with either?
No. Both are month-to-month: Owner.com says there are no long-term contracts and no cancellation fees, and GoTasty is month-to-month with no setup fee.
Sources
- Owner.com pricing (checked October 2026).
- Owner.com branded apps (checked October 2026).
- Owner.com help: how the loyalty program works (checked October 2026).
- Owner.com help: how credit card surcharging works (checked October 2026).
- Owner.com delivery (checked October 2026).
- Owner.com website builder (checked October 2026).
- Owner.com POS (checked October 2026).
- GoTasty plans and fees: GoTasty pricing (as of October 2026).
Competitors change their prices and plans; check their pages for the current terms before you decide. Spotted something out of date? Tell us and we’ll correct it.
Comparing ordering platforms?
- Best online ordering systems for small coffee shopsGoTasty, Owner.com, Toast, ChowNow and Square compared.
- White-label restaurant appYour own branded iOS and Android ordering app.
- GoTasty vs ToastToast online ordering and loyalty, or your own app.
- GoTasty vs ChowNowBranded apps, loyalty and fees compared.
- GoTasty vs Square OnlineA site builder from your POS, or a branded app.
- GoTasty vs DoorDashA marketplace commission, or your own channel.
Want your regulars ordering direct?
Book a demo and we’ll show you your own ordering site and app, and what moving your regulars would mean for your margin.