Your own branded ordering app, in the App Store under your name
A white-label restaurant app is an ordering app built on a shared platform but published as your own: your name, logo and colors on the customer’s home screen and in the App Store and Google Play, not the platform’s. GoTasty builds yours for iOS and Android, connects it to the same menu, loyalty program and customer list as your ordering website, and submits it to the stores for you.
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Which GoTasty plan includes a branded app?
Your own native iOS and Android app is part of the Pro plan: $399/month, or $319/month billed annually (as of October 2026), plus a 1% platform fee and card processing (2.9% + $0.30), with no marketplace commissions. The $199 Starter plan includes your branded ordering website, which works in any phone’s browser, but not the app. Because the app is published under your own developer accounts, Apple charges its membership fee ($99 a year) and Google Play a one-time $25.
GoTasty is a good fit if…
- Your regulars order often enough to keep an app on their phone
- You want your café’s name on their home screen, not a marketplace’s
- You want loyalty points and “my usual” one tap away
- You don’t want to hire an agency to build and maintain an app
- You want the app and website to share one menu and one customer list
Your built-in marketing team
- Get found on Google and Maps: an SEO-ready ordering site and a Google Business Profile we set up and keep current, with an Order button that goes to your own site
- Show up in AI answers: your menu, hours and prices published in the format ChatGPT, Google’s AI Overviews and Perplexity read, so they recommend you
- A referral program that rewards customers for bringing their friends
- Social rewards: customers earn points for posting and tagging you on Instagram and TikTok
- Automated SMS and push campaigns: welcome, win-back, birthday and promo blasts
What you get
One app, one bill, set up for you. Most shops are live in about 2 weeks.
Your brand in the App Store and Google Play
Your name, icon, colors and photos, published under your own developer accounts, so the listing and the app are yours.
Ordering and loyalty in one tap
Customers sign in with their phone number, order ahead for pickup or delivery, pay with Apple Pay, Google Pay or card, collect points and reorder past favorites.
Built, launched and kept current for you
We build the app from your menu and branding and submit it to both stores. Change an item or a price in your dashboard and it changes in the app and on your website.
How your app gets built and launched
- You enroll your business in Apple’s Developer Program and open a Google Play developer account, so the app is published under your name.
- We build the app from your menu, photos, logo and colors, and you approve it.
- We submit it to the App Store and Google Play for review.
- Your website points customers to the app with store badges and a QR code, and every order, in the app, online or at the counter with Tap-to-Pay, adds to one customer list.
Frequently asked questions
How much does a white-label restaurant app cost with GoTasty?
The app is included in the Pro plan, $399/month or $319/month billed annually (as of October 2026), plus a 1% platform fee on orders and card processing at 2.9% + $0.30. There’s no setup fee and it’s month-to-month. Apple ($99 a year) and Google Play (a one-time $25) charge their own developer fees.
Is the app really under my name?
Yes. The App Store and Google Play listings, the app icon and the app itself carry your business’s name, logo and colors. It’s published under your own Apple and Google developer accounts, not as a listing inside someone else’s app.
Do I need an app, or is a website enough?
A website is enough to start: the GoTasty ordering site on every plan works in any phone’s browser. An app earns its place when regulars order often: it lives on their home screen, keeps them signed in and puts their points and past orders a tap away.
How long does it take to get the app live?
Most shops are live in about 2 weeks. The app also depends on Apple and Google: enrolling a business in Apple’s Developer Program needs a D-U-N-S number, and both stores review an app before it’s published.
Can customers pay with Apple Pay and Google Pay in the app?
Yes. The app takes Apple Pay, Google Pay and cards, and payments go into your own Stripe account.
How is this different from a marketplace app like DoorDash?
In a marketplace app you’re one listing among many restaurants and pay a commission on each order. Your own app shows only your menu, and you pay GoTasty’s 1% platform fee plus card processing.
Comparing ordering platforms?
- Best online ordering systems for small coffee shopsGoTasty, Owner.com, Toast, ChowNow and Square compared.
- GoTasty vs Owner.comTwo done-for-you ordering platforms, side by side.
- GoTasty vs ToastToast online ordering and loyalty, or your own app.
- GoTasty vs ChowNowBranded apps, loyalty and fees compared.
- GoTasty vs Square OnlineA site builder from your POS, or a branded app.
- GoTasty vs DoorDashA marketplace commission, or your own channel.
See it with your own menu
Book a demo and you'll talk to the founder, not a sales queue. We'll show you what your ordering site and app would look like.