GoTasty vs Square Online
Square Online (now called Square “websites”) is the ordering page that comes with a Square account. GoTasty is your own branded ordering site and app, with loyalty, texting and marketing done for you, and it can run alongside your Square POS.
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Which is better for my café or restaurant, GoTasty or Square Online?
If you already run on Square and want the cheapest way to take online orders, Square’s ordering page is hard to beat: it’s included on the $0 Square Free plan, with online card processing at 3.3% + 30¢, or 2.9% + 30¢ on Square Plus ($49/month per location) and Premium ($149/month per location), as of October 2026. Loyalty and email/text marketing need Plus or Premium, and Square doesn’t publish a branded App Store app for your business. GoTasty is $199/month (website) or $399/month (with your own iOS and Android app) plus a 1% platform fee and card processing, and the GoTasty team sets it up and runs your marketing. It keeps menus and orders in sync with Square, so you don’t have to choose.
Feature-by-Feature Comparison
Square figures are from its own US pricing, product and help pages, checked October 2026. GoTasty figures are from our pricing page as of October 2026.
| Feature | GoTasty | Square Online |
|---|---|---|
| Fees (as of October 2026) | ||
| Monthly price | $199/mo Starter or $399/mo Pro ($159 or $319 billed annually); Enterprise custom | $0 (Square Free), $49/mo (Square Plus) or $149/mo (Square Premium), per location |
| Per-order fees | 1% platform fee on orders + card processing; no marketplace commissions and no service fee added to the customer’s order | No commission on your own ordering profile; orders placed in Cash App pay 1% processing (select food and beverage sellers) |
| Card processing | 2.9% + $0.30 (Stripe) | Online 3.3% + 30¢ on Free, 2.9% + 30¢ on Plus and Premium; in person 2.4–2.6% + 15¢ |
| Setup | No setup fee; done for you | Self-serve; no setup fee listed |
| Contract | Month-to-month, cancel anytime | No contract; cancel or switch anytime |
| Ordering & App | ||
| Branded iOS and Android app | Your own iOS and Android app on Pro ($399/mo); Starter has the branded website | No restaurant-branded App Store app; the ordering profile is a mobile web page, and customers can also order in Square’s Cash App |
| Delivery | Your own delivery, fulfilled by Uber Direct drivers at a flat fee | Your own couriers, or on-demand couriers (DoorDash from $6.99) with the fee charged to you or the customer |
| In-person payments | Tap-to-Pay on the phone you already have; no card reader to buy. Works alongside Square or Clover | Square POS and card readers, with online and in-person orders in one system |
| Growth Tools | ||
| Loyalty program | Included: points, rewards, birthdays; tiers and social rewards on Pro | Square Loyalty on Plus and Premium; a standalone price is not published |
| Email and SMS marketing | SMS marketing included (500 contacts on Starter, 5,000 on Pro) | Email and text marketing on Plus (500 texts/mo) and Premium (2,500 texts/mo) |
| Who does the setup and marketing | The GoTasty team, done for you | You, with Square’s self-serve tools |
The Key Differences
An app under your name
Square describes its ordering profile as a branded page that works like a custom app, shared by link, and customers can also find you in its Cash App. GoTasty’s Pro plan publishes your own app in the App Store and Google Play, with your name and icon on the customer’s home screen.
Marketing done for you, or tools to do it yourself
Square gives you the tools: email and texts on Plus and Premium, Order with Google, and a loyalty program. GoTasty’s team does the work: your Google Business Profile, your menu published for AI search, referrals, social rewards and automated texts.
Loyalty and texting on the first plan
Square Loyalty and Square’s email and text marketing need a paid plan from $49/month per location. GoTasty’s Starter plan includes loyalty and SMS marketing for up to 500 contacts.
Keep your Square POS
You don’t have to leave Square to use GoTasty. GoTasty keeps menus and orders in sync with your Square POS, so the counter stays as it is and online orders come from your own site and app.
When to Use Each Platform
Use GoTasty When...
- You want your own app in the App Store and Google Play
- You want the setup and marketing done for you
- You want loyalty and SMS on your first plan
- You want to keep Square at the counter and grow your own channel online
Choose Square Online When...
- You want online ordering at $0 a month
- You already run Square and want one system with nothing to connect
- A mobile ordering page is enough for now
- You’re happy to set up and run your own marketing
Pro tip: Many cafés start with Square’s free ordering page. When regulars are ordering every week, your own app, loyalty and texting are what bring them back more often.
Frequently asked questions
How much does Square Online cost for a restaurant?
As of October 2026, Square’s plans are Square Free ($0), Square Plus ($49/month per location) and Square Premium ($149/month per location), and online ordering is on all three. Online card payments are 3.3% + 30¢ on Free and 2.9% + 30¢ on Plus and Premium, with no commission on orders from your own ordering profile.
Does Square offer a branded app for my restaurant?
Square’s own pages describe its ordering profile as a branded page that functions like a custom app, shared by link, and customers can order in its Cash App. We didn’t find a restaurant-branded App Store app offered by Square itself as of October 2026. GoTasty’s Pro plan publishes your own iOS and Android app.
Can I use GoTasty with my Square POS?
Yes. GoTasty keeps menus and orders in sync with Square, with no double entry.
Is there a contract with either?
No. Square says there are no locked-in contracts and you can cancel or switch anytime; GoTasty is month-to-month with no setup fee.
Sources
- Square pricing (checked October 2026).
- Square online ordering (checked October 2026).
- Square websites (formerly Square Online) (checked October 2026).
- Square Marketing (checked October 2026).
- Square on-demand delivery pricing (checked October 2026).
- Square help: Neighborhoods (Cash App orders) (checked October 2026).
- GoTasty plans and fees: GoTasty pricing (as of October 2026).
Competitors change their prices and plans; check their pages for the current terms before you decide. Spotted something out of date? Tell us and we’ll correct it.
Comparing ordering platforms?
- Best online ordering systems for small coffee shopsGoTasty, Owner.com, Toast, ChowNow and Square compared.
- White-label restaurant appYour own branded iOS and Android ordering app.
- GoTasty vs Owner.comTwo done-for-you ordering platforms, side by side.
- GoTasty vs ToastToast online ordering and loyalty, or your own app.
- GoTasty vs ChowNowBranded apps, loyalty and fees compared.
- GoTasty vs DoorDashA marketplace commission, or your own channel.
Want your regulars ordering direct?
Book a demo and we’ll show you your own ordering site and app, and what moving your regulars would mean for your margin.